Course Description
This comprehensive course will give you a much greater understanding of how to effectively use the media to promote your business or organisation. It will give delegates a better grasp of the media landscape and address the key issues surrounding public relations including strategies, costs, campaign effectiveness and measurement. It will outline the many different types of public relations and identify the strengths and weaknesses of each one.
Who Should Attend?
Press officers, marketing specialists and those who are expected to deal with the press on a regular basis. It’s also aimed at people running small to medium businesses and organisations without a full-time press officer.
Course Outline
- PR Definitions and context
- Understanding the difference between PR and advertising
- The changing view of the PR and marketing mix
- PR tools – what’s available
- Strengths and weaknesses of different PR tools
- Identifying the audience and the channels to reach them
- The principles of formulating a strategy
- The four stages of PR planning
- Research tools and how to use them
- Planning and implementation – tips on making your campaign work hard
- Monitoring and evaluation
- Budgeting – how to make your campaign deliver value for money
This comprehensive introduction to PR planning will equip delegates with the tools they need to deliver effective campaigns. It will demystify the jargon and offer practical tips on getting the most from your PR budgets.
“For me I already knew a fair bit but it was an informative refresher course. He reminded me of things, tips that I used to do but somewhere along the line have completely forgotten about and because of that I think it was invaluable.”
(Publicist, London PR agency)
Course Length
- Two days.
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