Course Description
A one-day workshop for those who want to get up to speed on communicating through social media, which is fast becoming the most effective way to advertise and communicate to mass audience.
Who Should Attend?
PR and communications professionals who want a basic introduction to online PR and the rudiments of social media. The course will guide you through the minefield of the web and suggest ways in which to build robust, successful online PR strategies.
Course Outline
- Terminology and definitions
- The pros and cons of using social media for PR
- Tools and channels – what’s out there and how best to use it.
- How to build a co-ordinated online campaign
- Understanding the audience and how to find them
- Great social media campaigns what made them work?
- The dos and don’ts of social media – protocol and etiquette
- Engaging with bloggers and building your network
- Monitoring and evaluation.
This course is aimed primarily at those who have yet to use social media in a PR context. It will demystify the jargon and provide practical tips on the complexities of the new web.
“There were lots of useful tips and advice as well as useful practical exercises. Andy kept everyone’s attention and provided lots and lots of useful tips.”
(Comms manager, Experian)
Course Length
- One day
Calendar dates
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