Course Description
How to write press releases that really work and how to maximise their impact. This hands-on course gives delegates a better understanding of how the press works and tips on how to get stories published.
Who Should Attend?
This course is not only for full-time press officers but also for anyone who has to deal with the press. This includes executives at all levels that may be asked to take on responsibility for press relations in addition to their main business activity.
Course Outline
- Overview of the changing media landscape
- What is a press release? What is PR? Some definitions
- Structure – the intro and the inverted pyramid principle of news writing
- What is news? How to get journalists interested in your story – what they are looking for in a press release.
- Preparation – what you need to do before you start
- Selling in – some tips on dealing with journalists
- Tips on style, length and vocabulary
- Distribution – how to get your release to the right person
- Common mistakes made by press release writers.
This is a practical course delivered from the perspective of a journalist receiving your release. It will explore some of the misconceptions and myths surrounding this important PR tool.
“I thought the course was informative, enjoyable and Andy Drinkwater definitely knew his stuff.”
(PR executive, London PR agency)
Course Length
- One day.
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