Course Description
"Twitter and Facebook alone are not a strategy" - Thomas Gensemer, Blue State Digital and Barack Obama’s online campaign manager, on the Media Show, BBC Radio 4
The global communication revolution stimulated by the growth of the Internet has left many organisations playing catch up with consumers' expectations.
Now you can discover how social media can play a major part in your communications strategy by attending a one day workshop to help you formulate your ideas about how to be part of the revolution.
This full day seminar will give delegates an understanding of how social media impacts on marketing and customer relationships in their industry sector and what this means for their businesses.
It will provide delegates with the opportunity to evaluate the potential business benefits from structured community engagement.
The seminar will focus partly on the risks and opportunities associated with the existing generic social networking platforms such as Facebook and Twitter, but also explore the potential value of re-shaping your organisation’s own web presence to offer a more interactive and engaging environment for your communities of interest.
We will review the impact of social media with specific reference to the world of communications.
Course Outline
- Welcome
- The internet in context and what is Social Media: the impacts on the consumption and generation of content, the development of networks and communities.
- Case Studies including "How TES evolved from being a weekly staffroom newspaper to ‘the world's most successful network.
- Questions
- Lunch
- Workshop part 1- Key business priorities, what challenges are faced, what are the pressures, what are the barriers, what are the threats?
- Idea generation, income generation, cost saving, engagement, community. What is the Return on Investment?
- The top 5 opportunities for Social Media
- Wrap up & any further questions
- Each delegate will receive a follow up report which will cover the following.
- Copies of the presentations (these will be sent via email as well)
- Detailed information on the case studies
- Content generated from the workshop sessions<
- Links to relevant/useful sites – including Comment
- Recommendations
Who Should Attend
Anyone responsible for developing an understanding of social media within their business and who has a need to formulate a clear strategy on how it should be used in their business.
Course Length
- One day
Calendar dates
Book this course
Contact us
Back to course list
