Course Description
This two day course offers an intensive introduction to PR in all its forms. The introduction to PR course looks at the principles and practice of public relations in the modern media environment using a mixture of presentation, seminars and practicals.
Who Should Attend?
Anyone who wants to get up to speed quickly on the fundamentals of public relations. Suitable for those involved in PR full time or for other executives who want a better understanding of how PR works.
Course Outline
- What is PR? Definitions and examples
- How does PR differ from advertising?
- Tools and channels – different ways of delivering effective public relations
- Press release writing – the dos and don’ts
- Building your campaign around people
- Identifying the audience and finding routes to reach them.
- How to deal with the press and what makes news?
- Tips on interviews and crisis management
- Digital PR – the basics of social media.
This course is ideal for those wanting a rounded view of all aspects of PR. The course will equip delegates with a much deeper understanding of PR and how it works in the modern media environment.
“Brilliant! Very useful and learnt a great deal. Andy was great at making it engaging. I really enjoyed this course (and didn’t think I would!)
(PR executive, Betfair)
Course Length
- Two days.
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