Understand which stories make the news and why by enrolling on PR training courses run by the Press Association.
The Press Association reports on the stories that set the news agenda across the U.K. Our newswire transmits over 100,000 words per day into every national and regional media organisation. We also distribute over 50,000 press releases and pictures to the major UK media outlets every year.
The Press Association courses in PR provide the inside story on how to deliver an effective message to a variety of stakeholders and audiences. These short PR courses are extremely hands-on and practical. Places are strictly limited to ensure delegates gain the maximum benefit from each course.
Our PR course trainers all have experience at editor level in newspapers and TV and have worked at director level in public relations; this offers a unique insight into the requirements of the PR professional.
To see when the next course is scheduled, view our calendar.
For bespoke courses and any other enquiries, contact us.
If you cannot find a program to suit your training needs in the above list of PR courses, please contact us for a bespoke training proposal.
Developing a social media strategy
This one day course teaches you how to develop and utilise the most effective marketing and PR tools of this digital era. Learn how to effectively engage and retain your audience and correctly utilise all social media sources to put across your message. Find out more about our developing a social media strategy course.
An introduction to PR
A two-day intensive introduction to PR in all its forms. The course looks at the principles and practice of PR in the modern media environment using a mixture of presentation, seminars and practicals. View more about our introduction to pr course.
Effective press release writing
How to write effective press releases and how to maximise their impact. The course will give delegates a better understanding of how the press works and tips on how to get their stories published. Using a lively mix of presentations, practical exercises, tutoring and discussion, delegates will come away with a range of tools to help them use the press more effectively. View more about our effective press release writing course.
Planning and Developing a PR strategy
This comprehensive course will give you a much greater understanding of how to effectively use the media to promote your business or organisation. It will give delegates a better grasp of the media landscape and address the key issues surrounding public relations including strategies, costs, campaign effectiveness and measurement. It will outline the many different types of public relations and identify the strengths and weaknesses of each one. View more about our planning and developing a pr strategy course.
What makes news
This intensive course will give you a much greater understanding of how media organisations function, who the key decision makers are, and how editorial decisions that could affect your organisation are arrived at. By the end of the course you will understand what makes a story and how to create narratives that will be of interest to the media. You’ll be equipped with a range of tools and strategies to use the media to your advantage. View more about our what makes news course.
Introduction to Online PR and Social Media
Learn to use the web as a PR asset. Engage with the online environment and build your network through blogs, online campaigns and the correct utilisation of social media. View more about our introduction to online PR and social media course.
If you cannot find a program to suit your training needs in the above list of PR courses, please contact us for a bespoke training proposal.