Course Description
The web presents a particular set of challenges for writers. The course covers the dos and don’ts of web writing and the principles of Search Engine Optimisation and how it impacts on the way we have to write stories. This new updated course will also take in writing techniques for new platforms as well as traditional print.
Who Should Attend?
Anyone who has to write or edit content for web and print.
Course Outline
- The web landscape and how it has changed media consumption
- Different channels and platforms and how to use them
- Linking your content streams together
- How web pages are viewed and consumed
- News writing on the web
- Tips on style and content
- Design tips to improve readability and the user experience
- Structure and language – what you should know
- Search Engine Optimisation – what it is and why it is important
- Writing for search engines what your words can do
- Blogging – how to start and what you need to consider
- Micro-blogging how to create compelling content for your audience
- Useful tools for bloggers
The web is changing rapidly and there are new developments almost daily. This course will cover all the latest thinking about web content as well as covering the basics of writing for a web audience.
Course Length
- One day.
Testimonial
“Friendly tutor, good grounding in basics and there was a good mix of practical and lecture styles. Really good and left feeling that I’d actually learnt something.” Editorial Assistant, Holiday Lettings Ltd
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