Course Description
A one-day workshop for newspaper journalists who want to get to grips with social media.
Who Should Attend?
Newspaper journalists working at all levels who want to understand how social media works and the challenges of using it for successful journalism. The web is changing fast - this course will help you understand the challenges ahead.
Course Outline
- Overview of newspapers and the web
- Terminology and definitions
- Audience and community: understanding the difference and its importance for newspapers
- Tools and channels – what’s out there and how they work.
- A detailed look at how newspapers are building their audience through social media
- New ways to use the web as a tool for journalists
- Blogging – opportunity or threat?
- Case studies of how newspapers have successfully used the new web to reach their audience.
- The dos and don’ts of social media – protocol and etiquette
- Engaging with bloggers and building your network.
This course is for all journalists who are curious about new media and what it means for them. It will equip delegates with a much better understanding of how to use the new channels and apply them in a real newspaper environment.
Course Length
- One day.
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