Press Association

Course Description

This course (for journalists) provides a solid grounding in search engine optimisation, with a strong emphasis on practical, real world applications of SEO and promotion of online content.
 

Who Should Attend?

• Those who research, write, edit or produce online content
• Those who want to boost their readership and audience.

Course Outline

• Why journalists need to know SEO
• History of search on the web and how this underpins all SEO techniques
• How search engines work
• An examination of "on page" and "off page" search ranking factors
• Keyword research - best practice techniques
• Negative Factors - "gotchas to avoid"
• SEO writing style - how to write for both search engines AND website visitors
• Promoting content online
• User generated content and social networking

This course is ideal for people who currently write, edit or produce online content, but have only a vague idea of what search engine optimisation is or how to best promote their content. The SEO course for journalists provides a solid theoretical understanding of the processes involved, and provides a wealth of practical applications, tricks and tips for every stage of the content production and promotion process.

 

Course Length

• One day

Prices