Understanding how search engines work is crucial in the media publishing world, but navigating your way through the baffling array of technology, complex algorithms and metadata can be confusing.
Press Association offers a first class SEO copywriting course, tailored to the needs of the modern journalist.
Search Engine Optimisation (for journalists)
This SEO course for journalists is delivered in a highly practical way and is specifically designed for journalists who work with online content.
Learn to simplify terminology; examine on page and off page factors that affect the ranking achieved on search engines, such as Google; identify how writing and word usage can affect the way in which stories are scored. View more about our search engine optimisation for journalists course.
