Press Association

The top sporting events present big opportunities for the print industry.

Press Association Sport's supplements deliver compelling content, stats panels and editorial in a user-friendly format. The traditional market remains capable of taking a sponsor's message to more than a million readers at a time, fully branded with corporate logos.

Branded preview supplements for readers to pull-out-and-keep are designed to retain their relevance for the duration of a tournament. The supplements contain fixture posters and wallcharts, stats panels and graphics and columns featuring interviews with sporting greats all generate strong media interest

Post-match supplements have a smaller window of opportunity but Press Association Sport is vastly experienced in quick delivery to hit the tightest deadlines. We also deliver round-up services designed to help readers study the key stats during the lull between fixtures.

The pull-out-and-keep supplements can be delivered to your end-users free of charge and are available to be sponsored to cover costs. There is also ample space for advertising, opening up a new revenue stream.

Online Publishing

Press Association Sport offers a comprehensive online publishing service for sports magazines and supplements. Online publishing allows the traditional print and page ready content to be reproduced and delivered in an online format.

Recent e-magazines, have been produced for the RBS Six Nations, Friends Provident one-day cricket tournament and the British and Irish Lions tour of South Africa. These have been delivered both in the UK and overseas, as far afield as Hong Kong, Singapore and Dubai.

The material is delivered in a compelling e-magazine layout that enables end users to interact fully with the online content. Users can turn the pages of the document, zoom in on interesting articles or sections and download the document to keep on file or print out.

Online publishing enables customers to improve and open up their distribution channels, delivering relevant sports information in a format previously reserved for the print industry. Online content can be delivered quickly and easily to end users whilst simultaneously cutting down on print and distribution costs.

Audio and video content can also be placed within the e-magazines, allowing interactive content and adverts to be included in the magazine, opening up a new revenue channel for sponsors and advertisers.