Testimonials from Tailored News Feeds clients
Quality content and customer service are hugely important to the Press Association's tailored news feeds team. Below are testimonials and case studies from some of our clients. Should you wish to find out more about a bespoke news feed for your website please don't hesitate to contact us.
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Kate Sbuttoni, Online Communications Manager, UKTIThe Press Association’s bespoke news service (tailored news feeds) is an excellent way to ensure our homepage content remains fresh and relevant to our investment-focused business audience. As well as helping position the UK as a great place to do business, the content helps with our search engine rankings and ensures we come high up the Google pages for a range of key words. Our contacts at the Press Association are responsive and provide accurate, well researched and written content. From the outset, they worked hard to understand our business objectives and news drivers. |
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Rebecca Cryan, Online Communities Manager, ConfettiWe have found our tailored news feed from the Press Association to be valuable both in providing engaging information for our users, and improving SEO. We have been particularly impressed by the quality of the images which we receive with each news story, and the relevance of the stories themselves to our demographic. It’s nice to feel that the brief has been recognised, and it’s great to have such high quality journalism on our site. |
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Alec Saiko, Digital Marketing Consultant, RACOur relationship with the Press Association is the testament to their journalistic professionalism and profound knowledge of motoring. The news articles supplied have always met the brief and our expectations of engaging content in the desired tone of voice, so much that we have expanded our relationship further, including images into news briefs and commissioning the Press Association to write extended feature articles on hot topics that provoke more member involvement into forum discussions and drive more traffic to the website. We have found the Press Association to be very responsive and look forward to continuing our relationship with them in the future. |
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Catherine Johns, Director of Innovation Development, CDDCCDDC (County Durham Development Company) chose to look at the Press Association’s tailored news feed service for the supply of bespoke news to our www.uknetpark.net as we were aware of the Press Association’s longstanding provenance as the UK & Ireland’s national news agency. While the bespoke news requirements we have are highly technical and very specific, the Press Association’s service and team have managed to meet with our remit and are providing the type of articles we want and meeting the scope of coverage we are looking for. We find the team attentive to any points we raise and are pleased with the service they supply in terms of both news article quality and customer service. The Press Association won this contract through open tender. |
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Jackie Butcher, Director, BeecarefulWe are a new Health and Social Care website and were looking for bespoke news stories to enhance our users’ experience. Once we decided to go ahead our content co-ordinator ensured every step of our journey was smooth by offering us help and advice. We now receive one news story every day, with the option to increase as we grow. All the stories are relevant to our readers and are written in the style we asked for. Our content co-ordinator remains easily accessible if we want something specific and goes out of her way to ensure we remain satisfied with the service. Since receiving our news stories, Google has started noticing us more and more as we now meet their guidelines for providing fresh content within our website. |