Press Association

Testimonials from Tailored News Feeds clients

Quality content and customer service are hugely important to the Press Association's tailored news feeds team.  Below are testimonials and case studies from some of our clients.  Should you wish to find out more about a bespoke news feed for your website please don't hesitate to contact us.

Kate Sbuttoni, Online Communications Manager UKTI.gov.uk The Press Association’s bespoke news service (tailored news feeds) is an excellent way to ensure our homepage content remains fresh and relevant to our investment-focused business audience. As well as helping position the UK as a great place to do business, the content helps with our search engine rankings and ensures we come high up the Google pages for a range of key words. Our contacts at the Press Association are responsive and provide accurate, well researched and written content. From the outset, they worked hard to understand our business objectives and news drivers. Read the UKTI case study.

Gabi Webb, Marketing Nationalweddingshow.co.uk We approached the Press Association to produce a daily news story for our newly launched and rebranded website. We have found working with the Press Association to be extremely useful. The tailored news feed is a great way of getting new content up onto the site on a daily basis, it also provided content to tweet about and start discussions on our Facebook site. Press Association listened to our brief and has delivered informative and relevant news stories since we started the contract with them. We are very happy and hope that our web traffic continues to increase to draw new users to our site and ultimately the show. Read The National Wedding Show case study.

Alec Saiko, Digital Marketing Consultant RAC.co.uk Our relationship with the Press Association is the testament to their journalistic professionalism and profound knowledge of motoring.  The news articles supplied have always met the brief and our expectations of engaging content in the desired tone of voice, so much that we have expanded our relationship further, including images into news briefs and commissioning the Press Association to write extended feature articles on hot topics that provoke more member involvement into forum discussions and drive more traffic to the website.  We have found the Press Association to be very responsive and look forward to continuing our relationship with them in the future. Read the RAC case study.

Alan Lay, Web Content Manager LV.com We approached the Press Association to enquire about presenting regular news stories on our website. We found the tailored news feed service to be very professional, the technical implementation was extremely smooth and we did not experience any problems. After submitting a brief we have found that the stories have remained true to the brief and have added an extra dimension of content to our website, giving visitors a reason to return and view refreshed topical content every day.

Catherine Johns, Director of Innovation Development uknetpark.net CDDC (County Durham Development Company) chose to look at the Press Association’s tailored news feed service for the supply of bespoke news to our www.uknetpark.net as we were aware of the Press Association’s longstanding provenance as the UK & Ireland’s national news agency. While the bespoke news requirements we have are highly technical and very specific, the Press Association’s service and team have managed to meet with our remit and are providing the type of articles we want and meeting the scope of coverage we are looking for. We find the team attentive to any points we raise and are pleased with the service they supply in terms of both news article quality and customer service. The Press Association won this contract through open tender.

Jackie Butcher, Director Beecareful.info We are a new Health and Social Care website and were looking for bespoke news stories to enhance our users’ experience. Once we decided to go ahead our content co-ordinator ensured every step of our journey was smooth by offering us help and advice. We now receive one news story every day, with the option to increase as we grow. All the stories are relevant to our readers and are written in the style we asked for. Our content co-ordinator remains easily accessible if we want something specific and goes out of her way to ensure we remain satisfied with the service. Since receiving our news stories, Google has started noticing us more and more as we now meet their guidelines for providing fresh content within our website.

Derek Wilson, Head of Marketing blog.easybus.co.uk Recognising that well written and newsworthy content is valuable to our customers who seek relevant and engaging travel news about London, we chose The Press Association to provide bespoke and unique news for easyBus.co.uk. Of course, the news is valuable to our customers in the first instance, but in the second, we also wanted to enrich the content on our website with the best possible written and trusted source. We have found working with the team at The Press Association to be very professional as one would expect, but also a very customer focussed one, and I would be happy to recommend the trusted news service to any brand serious about their online and customer content and contact strategy. We are confident that by working together, easyBus will continue to become the most recognisable, trusted and well known London airport transfer and bus and coach brand.