Attracting potential clients to your website and keeping them interested is an important part of any business. Tailored news feeds can aid this by helping with your site's search engine optimisation (SEO) strategy i.e. the process of highlighting your site to the major search engines such as Google and Yahoo. Contact us or keep reading to find out more.
Key search engine optimisation benefits of a tailored news feed
- We can help place your website in the spotlight by producing the trusted, relevant and high quality content search engines rely on, specifically tailored to your site.
- Quality metadata can help optimise your position on search engines. We can include your important keywords in our xml and in the article body copy in order to help identify your news pages to the search engines.
- We can include both internal and external links in our xml. The service can be linked to your most profitable internal website pages to aid navigation for readers and to direct web crawlers.
- Our news isn't just for websites, it can form part of your overall online marketing strategy. For example, news could be presented to your clients, subscribers and readers in the form of an e-newsletter to encourage traffic back to your site.
- We can also offer bespoke feature services for websites requiring fully researched articles to accompany a daily news feed or to operate independently.
Read more about how a tailored news feed can aid search engine optimisation
- How search engines work
- What Tailored News Feeds can do in terms of SEO
- Our metadata
- Links
- Other uses for the news
- Features content
If you want to speak to someone about a tailored news feed, please call on +44 (0) 20 7963 7027 or contact us. Alternatively, you can read more about tailored news feeds including testimonials and case studies.