Tailored News Feeds is a premium, bespoke content service for websites from the Press Association. Dynamic news is written according to your editorial brief and tailored to work with your brand identity. Whether you need tailored news stories, bespoke features, images or multimedia, we will ensure you receive the right content - targeted to your specific audience.
Our high quality news feeds, written by experienced Press Association journalists, will help capture and retain web readers, attract search engine web crawlers and increase your brand profile by providing articles relevant to your website’s content.
As a bespoke service, our content experts will work with you to come up with the best editorial ideas for your newsfeed.
Benefits to our service:
Specialist areas for news content include GOVERNMENT, EDUCATION,
ENVIRONMENT, FINANCE, HEALTH, TMT, TRANSPORT, ENTERTAINMENT
Please Contact Us to find out more.
Our high quality news feeds, written by experienced Press Association journalists, will help capture and retain web readers, attract search engine web crawlers and increase your brand profile by providing articles relevant to your website’s content.
As a bespoke service, our content experts will work with you to come up with the best editorial ideas for your newsfeed.
Benefits to our service:
- Raise your brand - With a Tailored News Feed, your customers know they can find the latest industry developments on your website. Relevant and engaging content helps your site and brand to be seen as the authority in your field. Why not use the news to promote discussion of issues in a blog or forum and encourage interactivity with your site users? A newsfeed on your intranet will keep your staff informed and ahead of the competition.
- Quality news - Leave the creation of fresh content to news-gathering experts. The Press Association has been providing quality news services, respected and trusted by the media industry, for over 140 years as the UK’s national news agency.
- Relevant content – Our content co-ordinator will work with you to ensure your articles are relevant to your audience. Unlike RSS feeds, you can control what goes in your service. Your articles will be uniquely tailored for your site and not duplicated in the same form across the World Wide Web, which is beneficial for search engine optimisation.
- Site stickability - A Tailored News Feed can be linked to your most profitable website pages, aiding navigation and encouraging users to remain on your site for longer. Tailored News Feed articles add pages to your site, unlike RSS feeds, which divert users away. Regular updates encourage readers to make return visits. We can also add outward links to your key partners or relevant organisations and trade bodies, if required.
- Relevant keywords - The insertion of keywords and phrases in your Tailored News Feed articles will have a positive effect on your SEO. We can tag keywords and article topics in the back of the article xml (known as meta-tagging) and add relevant keywords to the article headline and body copy. Tags can also aid the navigation of your article archive.
- Crawl frequency – A Tailored News Feed will ensure your site is regularly updated, even several times a day. Search engines are likely to explore and crawl your website more frequently the more your website is updated.
- Ongoing client support - Every Tailored News Feed is unique and we understand that client needs change. Perhaps you have seasonal content requirements? Our review procedures ensure that we can adapt our services to your needs.
Specialist areas for news content include GOVERNMENT, EDUCATION,
ENVIRONMENT, FINANCE, HEALTH, TMT, TRANSPORT, ENTERTAINMENT
Please Contact Us to find out more.
