News 30-09-2010
Leading bookmaker, Victor Chandler has signed a two-year deal with Press Association Sport to provide event creation and settlement feeds for horseracing.
The deal also includes the delivery of editorial services to the Victor Chandler blog site. A combination of breaking news stories and bespoke betting news are incorporated with the latest betting odds from Victor Chandler to create a compelling, unique news service for Victor Chandler clients.
The bespoke content incorporates SEO keyword tagging to ensure the editorial is fully-optimised to drive online traffic to the blog and drive betting activity.
Paul Louis, Operations Director, Victor Chandler said “This deal demonstrates our commitment to constantly improve and develop our online product. We strive to ensure we deliver useful and incisive content to our users and Press Association Sport is well placed to help us do that.”
The bespoke editorial is uploaded directly to the Victor Chandler website by a dedicated content management team based at the Press Association operation centre in Howden, East Yorkshire, to ensure timely and relevant updates are posted on the website.
Ian Campbell, Managing Director, Press Association Sport said “It is great to see our bespoke betting editorial services being used by a leading name in the betting industry, such as Victor Chandler. The news content is supplied by our journalists and delivers fast, fair and accurate coverage of the latest sporting events as the stories break.”
To find out more about Press Association Sport's racing and betting services contact the team on +44 (0)20 7963 7888