PA Sport unveils new site in brand re-launch
PA Sport, the UK’s leading sports information provider, has changed its name to Press Association Sport and launched a new website as part of a complete rebrand of the business.
By re-launching as “Press Association Sport” the brand leverages its relationship with its sister company the Press Association news agency, and the fact that it shares its values while remaining a company dedicated to sport.
The new brand identity also reflects Press Association Sport’s position as an innovative, multimedia, sports news and information provider.
The new website (www.pressassociation.com/sport ) incorporates enhanced product demonstrations, an upcoming events section detailing products and services for major sporting events and a full suite of services for the sports industry including online, betting, broadcast, print, mobile and governing bodies.
Managing Director of Press Association Sport Ian Campbell said: “By changing our name and introducing a new website we aim to strengthen our brand identity among customers and effectively showcase our wide range of services and investment in digital products.
“PA Sport was a strong brand, so we have not cast it aside lightly, but in the UK and Ireland, the Press Association is widely recognised for its integrity and first-rate journalism. Our business is ingrained with the same “fast, fair and accurate” values and we are rebranding as Press Association Sport to overtly reflect this fact and leverage these strengths.”
The company will retain the PA Sport name for its operations in Asia and South Africa.
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