Evening Standard launches online video content from the Press Association
The London Evening Standard has agreed a deal with the Press Association to provide video to its website.
The deal offers voiced packages covering news sport and entertainment from the capital as well as the rest of the UK and Ireland. Additional showbiz news will be provided from the agency’s entertainment reporter in Los Angeles. The Press Association will also be providing video clips alongside text and pictures offering users a compelling news service.
Doug Wills, Evening Standard managing editor, said: "It is brilliant that we have been able to expand our comprehensive news coverage with up-to-date video. As the breadth of our multimedia service broadens, the traffic continues to rise. We anticipate that this excellent material from the Press Association combining with quality journalism from our specialist writers will be hugely popular and bring even more readers to our website for the latest news."
The partnership with the London based newspaper reinforces the Press Association’s on-going commitment to provide video content to both online and broadcast news providers.
Tony Watson, Press Association managing director said: “We are delighted to be working with the Evening Standard on their online video offering. Following the introduction of our video wire service earlier in the year, we are able to offer more in depth video both as raw footage and for our packaged content. We are encouraged by take up of the service by both online and broadcast customers and look forward to further strengthening our position as the video agency for digital Britain.”
The Press Association has been producing video since 2005 as edited clips, packaged digital content and, since May 2009, as a file-based ‘wire’ for customers to incorporate into their own digital storytelling.
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