News 03-03-2011
Press Association to deliver live coverage of the Royal Wedding with Scribble Technologies.
Publishers can receive enhanced live coverage of the Royal Wedding through an extended strategic partnership between Press Association and Scribble Technologies.
Press Association today announces its partnership with Scribble Technologies, a leading provider of online and collaborative journalism software, to provide syndicated live coverage to customers around the world using ScribbleLive.
ScribbleLive enables media companies to report on developing news stories. The Press Association will use the software to provide live coverage of the Royal Wedding to digital news customers in the UK, North America and the rest of the world.
The agency will mobilise its full network of journalists across the UK to provide minute by minute updates from and reaction to the Royal Wedding. These updates will feed into the live blog service, powered by ScribbleLive.
The live blog is part of a comprehensive Royal Wedding content service including rolling news feeds, images, video and interactive graphics. As part of this package, digital news sites will get a Press Association-branded license to use ScribbleLive. This means media outlets can integrate Press Association reports with reports from their own teams as well as reader comments on their sites in real-time.
Journalists and contributors can report story elements from e-mail, SMS, Twitter, voice call or the ScribbleLive web interface – whether in the newsroom or out in the field.
In addition to the Royal Wedding, The Press Association will be expanding its syndicated live coverage of breaking news and major sporting events, including live sports commentary services, in the coming weeks.
Mark Walker, COO of Scribble Technologies, is thrilled with the extended partnership: “Live coverage from the Press Association via ScribbleLive will meet a critical need for customers and news sites around the world to provide real time coverage of this historic day.”
Alan Marshall, Head of Digital Production at the Press Association, commented: “The Press Association is always looking to be innovative around major events and syndicating our coverage with ScribbleLive while allowing customers to integrate their own content and user comments will bring a new dimension to the Royal Wedding experience.”