Our communications consultants at TNR create and deliver bespoke media training at the Press Association’s headquarters. Every course is written with the specific requirements of the delegates in mind. However, the following gives a good idea of the way a course will work for those being prepared for all three media – press, radio and TV.
Pre-course briefing and research
Before any training course, we will ensure that our trainers are at least as well briefed as any informed journalist would be. We do this by taking a thorough briefing from the client (or their PR Consultancy) and by doing our own desk research.
Training
Press interview by telephone (2 or 3 days before training day)
One of our trainers will call each delegate before the course and conduct a press interview over the phone. This will then be written up into an article which will be handed out and de-briefed on the training day.
On the day
Delegates can expect the following:
Two radio exercises (normally one in the studio and one down an ISDN line).
Two TV exercises (normally one ‘live’ and one pre-recorded).
Debrief on above exercises plus debrief on press interviews.
Where delegates have no previous media experience –introduction to how the media works.
General interview techniques (e.g. bridging, PEP, CCC etc).
Key messages and the most effective way of delivering them.
Tour of the Press Association.
Facilities
The London headquarters of The Press Association has fully equipped broadcast studios which ensure that all TV and radio interview scenarios completed during the training are entirely realistic.
Comfortable training rooms are used with audio and video playback facilities and refreshments throughout the day are included in the training costs.
Media Training Testimonials: Recent Clients
"TNR have provided a number of Media Training sessions for the MPA. The facilities are excellent and the fact that their studios are at the heart of the UK media scene only adds to the authenticity provided by the experience trainers.â€Â
Philip Powell, Director of Communications - Metropolitan Police Authority
"TNR's Media Training was excellent for all levels of participants. The key message development was crucial to what turned out to be a very successful campaign. Both the facilities and trainers are very impressive. "
Patrick Edwards, Head of Media - Disability Rights Commission
"We approached TNR to media train some of our key spokespeople who already had a great deal of media experience. We wanted to sharpen and hone our messages to ensure that the integrity of our organization would come across in the media at all times.
TNR took on a complicated brief and quickly adapted the training accordingly. Their professionalism ensured that our spokespeople were able to confidently approach interviews, safe in the knowledge that our key messages would be clearly delivered."
Martine Julseth, Press Officer - Fairtrade Foundation
“We have used TNR for several years for a variety of clients and have always been impressed by their professional service. The course trainers do their homework and make the training sessions as realistic as possible. Their teaching methods are also highly focused so even the weakest individuals progress. It's no wonder that some of our clients have wanted all their senior managers trained by TNR.â€Â
Nick Attenborough, Managing Director - Attenborough Associates
For more information on upcoming course dates please contact us.
