This course is a must for those in the early stages of a career in Public Relations. In the last six years the Effective Communication course has become one of the most highly regarded training courses of its kind.
Uniquely, this course focuses on Public Relations from a journalistic perspective. Aimed at Corporate Press Officers and PR consultancy executives within the first 3-4 years of their career, highly experienced working journalists and senior PR professionals train delegates how best to maximise coverage on press, TV, radio and online by improving the quality of their communication with the media.
Course content includes:
Improving creativity in Press Release writing
How to turn a dull brief into an interesting feature
What picture editors look for in a photo
How news agencies work and a tour of PA
The different demands of News and Features
How it feels to do Radio and TV interviews - practical exercises
How to increase broadcast coverage
Helping clients or colleagues perform at broadcast interviews
Communicating online
Working as a team under time pressure
Dividing up responsibilities
Planning a media campaign
Delegates will also meet and have a chance to quiz members of the Press Associations editorial staff.
To ensure maximum personal attention, only 12 delegates will be accepted on each course, so those interested should contact us as soon as possible.
For information on upcoming course dates, please contact us.
Comments from previous courses include:
"This was a really intensive and very informative course that drills deep into PR, and there was real value in being taught by a real journalist!"Depali Sanghri, Consultant, Blue Rubicon"Overall an excellent course with really useful insights and tips that I will take away with me. Would definitely recommend it to others."Shane Conway, Press Officer, Carphone Warehouse“I really enjoyed the radio and TV practice. It was a great experience and very useful for the future.â€ÂKaty Murray, Media Relations Officer, The Royal Parks
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