The explosion of online media means the opportunities for communicating with target audiences are far greater and more diverse that ever before. The Press Association’s range of online services aim to demystify the opportunities presented by the multimedia world and to support to help those in PR harness the power of online media to enhance their communications strategies. Services include:
Online News Release
London Thames Gateway Development Commission
Many national and regional newspapers run video content on their sites but many have limited resources to shoot all the content themselves.
Our team at TNR, the communications consultancy of the Press Association, can film your story for the online editorials and distribute the pictures to UK online outlets as an online news release.
Podcast Production
Noel Clarke for Industry Trust
When you have made the commitment to having a high profile spokesperson involved in a campaign, podcast production is a very efficient way to record their involvement for further marketing.
A podcast can be made available on your website on the day a story goes out, either as a stream or a download, or uploaded to podcast libraries. If you are already undertaking a Radio Day at our studios, a podcast can be produced for very little additional time.
Online Video Production
Many users of websites expect to see high quality online video content as part of a standard website browsing experience. Online video production allows organisation who think visually and want to communicate with potential customers in an interactive and convincing way can consider producing short, impactful videos for much lower cost than that associated with traditional corporate videos.
Online videos can help drive traffic and increase the length of time users spend on individual pages. Our video service is completely bespoke so contact our production team for a quote.
Web Streaming
High profile events can be streamed either live (with a delay) or ‘as live’ using an Outside Broadcast facility. Journalists who can’t attend or other target audiences can be given access to a press conference, awards ceremony or any kind of live event by converting a one camera video feed into a digital stream that is sent directly to your website. A broadcast microsite can be created to host your web stream so that it looks and feels exactly like a natural addition to your existing site for as long as it suits you.
Contact our production team for advice on any of your online requirements.