Press Association

Press Association

Memories of Beijing

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In 2008 we mounted our biggest Olympics operation yet at the Beijing Games and we were able to provide comprehensive coverage of Team GB's remarkable gold rush.

The Beijing Games and the performance of Team GB have paved the way for London 2012. The Press Association are there every step of the way, offering unrivalled coverage and a range of unique Olympic packages to ensure customers can exploit dynamic, linked content to create unique, engaging Olympic services.

The strength of the Press Association's team in Beijing ensured we were always reporting live from the important action. Our journalists were there when Team GB won 47 medals during the Games and we also reported live from Ireland's three medal-winning performances.

The Press Association's six photographers at the Games delivered over 2,100 images for the wire from China and Hong Kong. Our video team had two journalists in Beijing, where we provided comprehensive Olympic video content to national and local newspaper subscribers as well as broadcasters and ISPs.

Our coverage from Beijing 2008 was praised by the regional press and the Press Association was commmended by Minister for Sport Gerry Sutcliffe and BOA chef de mission Simon Clegg.

We set new records for the scale of content produced at an Olympics. In total there were over 23,000 wire messages, including more than 7,500 Olympic stories and 15,700 items of data.

As Host National News Agency for the London 2012 Olympic Games, Press Association reporters and photographers have prime positions to cover every session, and specialist journalists dedicated to every sport.

Contact us today to discuss how we could help you with your Olympics coverage or campaign.   





 

 

Beijing Olympics Video


Sir Chris Hoy talking about his experience at the 2008 Olympics (click image to view)



 

Page-ready Content

Click on the images for examples of our page-ready coverage of the 2008 Games

We've got the talent to win more medals






The greatest show on earth ...



 

Download the Olympics brochure

Find out more about PA's Olympics services.  Download the Olympics brochure.

Just launched...our Olympics add-ons brochure