The Press Association launches new identity
The Press Association has completely overhauled its identity in print and online to reflect its position as an innovative, digital, news and information provider.
The change coincides with the company’s 140th anniversary in November and marks its expansion from a domestic news agency into a multimedia content business.
All of the existing Press Association sub-brands will be unified under one clear identity, making it easier for customers to understand the scope of services available.
A new corporate website, www.pressassociation.co.uk, has been launched. The site incorporates improved usability, multimedia news feeds, picture galleries and demo packages demonstrating the range of the company’s services.
The new Press Association brand has been designed by creative agency Dunning Eley Jones with web design by @www.
Paul Potts, Executive Chairman of PA Group, owner of the Press Association, said: “By sharpening up the brand and introducing a new website we aim to increase our brand awareness amongst B2B customers and make it easier for us to showcase our services, particularly to the digital markets.
“The decision to build on the Press Association name reflects the importance of our national news agency roots and the reputation it has built up over 140 years.
“The look of the new brand reflects the transition of the company into the multimedia arena and prepares it for the next stage of its development.”
For more information, please contact the press office on +44 (0)20 7963 7528 or send us an email via the contact form.