Overview
UKTI recognised the Press Association’s unrivalled reputation for fast, fair and accurate content as the UK’s national news agency since 1868.
Aim
- High standard of business journalism, offering accurate, fast and relevant news content
- Understanding of the news drivers of UKTI
- Evidence of communication with web editors and a dedicated point of contact
- Value for money
- Experience of similar work across other public or private sector organisations
The content highlights the UK’s strengths in R&D and innovation in:
- Aerospace, Automotive and Creative industries
- Environment, Renewable Energy and Life Sciences
- Financial Services, FMCG
- Nanotechnology and Business Technology
Testimonial
Kate Sbuttoni, Online Communications Manager at UKTI
“The Press Association’s bespoke news service (Custom News Feeds) is an excellent way to ensure our homepage content remains fresh and relevant to our investment-focused business audience. As well as helping position the UK as a great place to do business, the content helps with our search engine rankings and ensures we come high up the Google pages for a range of key words. Our contacts at the Press Association are responsive and provide accurate, well researched and written content. From the outset, they worked hard to understand our business objectives and news drivers.”