Overview
The Custom News Feed jornalists draw from the expertise of the highly experienced Press Association motoring team. Whether it is fuel price increase or the latest on Formula 1, the RAC receive five relevant, targeted and compelling stories per day for onlice content.
The RAC also receive images from the PA's 6 million image library, cropped to their exact requirements, delivered automatically with each story.
Product/service achievements
- Brand Positioning
The RAC's Custom News Feed helps to position them as one of the UK's top authorities on motoring. - Web authority
The RAC’s custom news feed has been recognised by Google News and has on many occasions ranked higher than traditional media sites for motoring stories. - Increased web traffic
Website hits soared after taking the news feed - from 1,585 to 33,381 news page visits per month in the first 8 months.
Testimonial
Alec Saiko, Digital Marketing Consultant, RAC
“Our relationship with Press Association is the testament to their journalistic professionalism and profound knowledge of motoring. The news articles supplied have always met the brief and our expectations of engaging content in the desired tone of voice, so much that we have expanded our relationship further, including images into news briefs and commissioning Press Association to write extended feature articles on hot topics that provoke more member involvement into forum discussions and drive more traffic to the website. We have found the Press Association to be very responsive and look forward to continuing our relationship with them in the future.”