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Overview
The National Wedding show approached the Press Association to produce a daily custom news story as part of their content marketing strategy for their newly launched and rebranded website.
They wanted to use the feed to show that “The National Wedding Show is on top of the latest news and is a source of all information related to weddings. Ultimately we wanted to increase our web traffic.”
Key product/service achievement
Increased web traffic, page views and dwell time (year on year comparison):
- visits increased by over 18% from 128,696 to 153,833
- page views increased by 6% from 850,689 to 902,932
- average time spent on the site increased by 3% to average of 3.5 minutes
Custom News Feeds help our clients to be seen as an authority in their field, as a thought-leader. Having a regularly updated website keeps visitors coming back.
Testimonial
Gabi Webb, Marketing, The National Wedding Show
“We have found working with the Press Association to be extremely useful. The custom news feed is a great way of getting new content up onto the site on a daily basis, it also provided content to tweet about and start discussions on our Facebook site. Press Association listened to our brief and has delivered informative and relevant news stories since we started the contract with them. We are very happy and hope that our web traffic continues to increase new users to our site and ultimately the show.”