Company: RAC
Industry: Motoring (insurance, driving lessons, inspections)
Company stat: 7 million members
Product/service: Custom News Feeds (5 stories + images per day)
Key product/service achievement:
- Brand positioning
The RAC’s custom news feed helps to position them as one of the UK’s top authorities on motoring.
- Web authority
The RAC’s custom news feed has been recognised by Google News and has on many occasions ranked higher than traditional media sites for motoring stories. - Increased web traffic
Website hits soared after taking the news feed - from 1,585 to 33,381 news page visits per month in the first 8 months.
Organisation: UK Trade & Investment (UKTI)
Industry: Government (Agency)
Product/service: Custom News Feeds
Key product/service achievement:
- SEO and market positioning
The custom news feed content highlights the UK as a leader in R&D, science, innovation and academic excellence to potential and current investors looking to expand; accountants, consultants, lawyers and academia.
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Company: The National Wedding Show (Ocean Media Group)
Company stat: UK's biggest consumer wedding show, attracting over 60,000 consumers each year
Product/service: Custom News Feeds
Key product/service achievement:
Increased web traffic, page views and dwell time (year on year comparison)
- visits increased by over 18% from 128,696 to 153,833
- page views increased by 6% from 850,689 to 902,932
- average time spent on the site increased by 3% to average of 3.5 minutes